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Sales Representative
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JOHN DOE
1869 ATLANTIC DRIVE, MOREHEAD CITY, NC 27598
919.555.1234 * E-MAIL: johndoe@aol.com
MANUFACTURER'S REPRESENTATIVE
OR REGIONAL SALES REPRESENTATIVE
Impacted Sales and Profitability, Delivered Critical Merchandising and
Marketing Decisions, and Led the Company Through Dynamic Growth and Territory
Expansion
CAREER HIGHLIGHTS
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10+-year progressive career with a $15.3B, 56-location, Fortune 500 distributor
of Food and Wholesale Products and Services - clients include restaurants,
schools, hotels, casinos, military/government installations, and health care
institutions.
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Increased revenues in the Atlantic Beach territory from 25% to a whopping 55%
in just 12 months.
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Identified market expansion opportunities that generated over $12MM in
additional profits in 1998 alone.
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Specially recognized above peers; earned the Circle of Excellence award 3 out
of 4 years and the President's Club award 2 years running.
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Sustained a perfect client retention rate for over 10 years - never lost a
customer!
Sales and Marketing * Promotions * New Territory Launches *
Merchandising * P&L * Customer Relations * Team Building and Development *
Inventory Management * Budgeting * Contract Negotiations
PROFITS ACHIEVED THROUGH TERRITORY DEVELOPMENT, MARKETING, AND MERCHANDISING
MAJOR CORPORATION, RALEIGH, NC (1986 to Present)
DISTRICT SALES MANAGER - MOREHEAD CITY, NC (1998 to Present)
High-Profile Attractions Area Territory * Personally Handled 35 Accounts
$1.5MM Sales
MARKETING ASSOCIATE (1996), DIRECTOR OF MARKETING (1994), MERCHANDISING AND
MARKETING MANAGER (1993), SENIOR MERCHANDISER (1990), SUPPLIES AND EQUIPMENT
MANAGER (1986)
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As District Sales Manager of the $300MM Morehead City division, supervise 6
account representatives, 200+ accounts, and annual sales of $10MM, an increase
of 20% over 1997. Landed "hard to get" accounts by building customer
relationships, serving as their "go-to guy," and suggesting new items to build
client revenues.
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Took over 27 accounts in Morehead's famed Beachside Drive area, a territory
with little established history.
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Captured $2.5MM in new business for 8 of the 9 locations at the newly opened
Ocean Pointe, an outdoor shopping and dining center.
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18+ years in recruiting and developing top talent - hire, train, and manage
Account Representatives, Product Specialists, and Buyers and mentored their
progression in company.
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As Director of Marketing for the $150MM New Jersey division, planned and
organized company picnics, parties, golf tournaments, and fund raisers.
Orchestrated annual company sales meetings, arranging formal training sessions
for 80-100 top sales associates.
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As Merchandiser, served on the Food Show Committee; coordinated vendor
participation, show allowances, hall decor, customer appreciation parties,
entertainment, and other key areas.
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As Supplies and Equipment Merchandiser for the $115MM Baltimore division,
negotiated with distributors to place over $200K in obsolete inventory with
acquisition of Jersey Foods. Slashed inventory "days outstanding" from 180 to
40 in just 8 months.
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Instituted tracking procedures to better analyze all promotions for their
impact on the bottom line.
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Directed kitchen equipment sales and equipment installations in excess of $1MM
for the Paramus Development Center, Dare County Medical Center, Tavern on the
Greene, River Walk Golf Club, and Jaden Services.
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Instituted and developed the supply and equipment category at Sysco New Jersey,
generating $1.9MM in sales.
RESTAURANT DESIGNER ... BARACUDAS, RALEIGH, NC 1982 to 1986
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Restaurant design sales surpassed $1MM in 1984.
MANAGING PARTNER ... HOMETOWN DELI, GARNER, NC 1981 to 1982
EDUCATION
Bachelor of Arts - Business
North Carolina State University, Raleigh, NC
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