When writing a resume, create a mental picture of a desk piled high with dozens or even hundreds of resumes next to each other. These resumes were submitted by people who want the job you are applying for and are just as qualified as you. Keeping this image forefront is critical to your success in creating compelling “ad copy.” It will force you to focus on creating a strong title and a targeted opening which tells the employer to consider your qualifications with care.

Each reader who picks up your resume will make a quick decision as to whether to read it carefully — therefore, the top one-third of your resume should include a powerful statement that sums who you are and encapsulates your professional experience.

These are the questions a hiring manager wants answered:

• The field you are in -- even more specifically, what department you want to work in and the title you would like to have.
• How much experience you have in a similar position or in the field?
• What special skills and/or certifications you have?
• The difficult problems you have solved and what you have accomplished.
• The advances you have made throughout your career.
• The type of person you are and your work characteristics.

A profile statement is an overview, a brief summary of your accomplishments. It should be 1-2 paragraphs long with of 3-4 sentences, or perhaps 6 bulleted points. Below is an example of a tightly written, short summary statement.

BUSINESS DEVELOPMENT MANAGER

Accomplished marketing and business development executive with perennial record of success driving marketing strategies and capitalizing on opportunities that have led to multimillion-dollar growth.

Able to deliver results that position organizations for immediate and long-term growth. Expert presenter, astute marketer, and confident team leader with documented strength in forging strong, sustainable executive-level relationships. Skillful change agent with advanced problem solving and communication skills. Understands both macro picture of market issues and minute details necessary for successful business solutions. Goal-driven.

To wrap up, the most qualified candidate is not always the one to get an interview – the one with the strongest resume is. Your profile sets the tone for the rest of the resume, and serves as a tease that invites the reader to take notice. A resume is more than just a piece of paper, and as a job seeker it is your responsibility to make it easy for the reader to conclude that you are the best candidate for an interview. A targeted opening will capture the interest of the reader.