What does it take for your resume and
cover letter to make an impact when the employer has received hundreds of
resumes for the position you have applied for? I've spoken to employers who
receive 400-500 resumes for every position they list on a major job site like
Monster or CareerBuilder. It seems like an almost impossible task to weed
through them to find the best candidates to interview.
Employers do manage to reduce the pool of cover letters and resumes to a
manageable number. How they do it can give you some insight in to how to write
cover letters that will make the cut. Because, if your cover letter doesn't
pass muster, your resume won't even get a look.
If your cover letter and resume aren't perfect they mostly likely will end up
in the reject pile. And perfect means perfect - there should not be any typos
or grammatical errors.
Employers typically won't even consider a candidate that they cannot see is
qualified at first glance.
That first glance at your cover letter is your one opportunity to make a good
impression and make it to the next round.
It's certainly easier to write generic or blanket cover letters than it is to
write a cover letter specifically targeted to each position you apply for.
However, if you don't invest the time in writing cover letters you're probably
not going to get the interview, regardless of your qualifications.
Here are some suggestions on how to write cutting edge cover letters that work.
Make a Match
This one takes some time and effort and it's not always easy, but, it's
important. Take the job posting and list the criteria the employer is looking
for. Then list the skills and experience you have. Either address how your
skills match the job in paragraph form or list the criteria and your
qualifications.
Sample Job Posting
BOX OFFICE MANAGER. Conduct, oversee subscription and ticket sales for events.
Generate and maintain reports, perform accounting activities related to box
office revenue, oversee operations. Requires customer service skills and
accounting experience.
Cover Letter Example 1: Paragraph
As Box Office Assistant for the Light Opera Company I was responsible for
customer service, ticketing patrons, and generating and maintaining box office
reports. In addition, I maintained records and accounting reports for all box
office transactions.
Cover Letter Example 2: List
Box Office Manager Requirements:
Conduct, oversee subscription and ticket sales for events
Generate and maintain reports, perform accounting activities
Customer service skills and accounting experience
My Skills and Experience:
Box office management including ticketing, maintenance of records and ticket
database management
Maintain and generate reports
Box office accounting transaction and reporting
Customer service, seating, and ticketing patrons
As you can see, in both cases, the candidate has written a detailed cover
letter that should pass the first screening. In order to pass that screening,
you must specifically address the job ad and state why you are qualified for
the position.
Given this competitive job market, it is critically important to target your
cover letter and your resume. That way the employer knows exactly why you are
qualified for the position and why they should consider you for an interview.
What to do if you don't have the right stuff? It's a certainty that the person
with ten years of child care experience, and no computer experience, who
applied for an Oracle programmer position at a colleague's company won't get an
interview. I hate to sound pessimistic, but, if your qualifications don't come
close to matching the criteria for the job, I would save your time and the
company's time and not apply. In most cases, there are too many qualified
candidates whose cover letter and resume will make the cut.
Instead, focus on applying for jobs you do qualify for and spend some time
gaining the additional skills or education (volunteer, take a class, etc.) you
need to prepare to apply for positions that are a rung or two up the ladder.