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To be effective, your cover letter
should follow the basic format of a typical business letter and should address
three general issues:
1. First Paragraph - Why you are writing
2. Middle Paragraphs - What you have to offer
3. Concluding Paragraph - How you will follow-up
Why You Are Writing
In some cases, you may have been referred to a potential employer by a friend
or acquaintance. Be sure to mention this mutual contact, by name, up front
since it is likely to encourage your reader to keep reading!
If you are writing in response to a job posting, indicate where you learned of
the position and the title of the position. More importantly, express your
enthusiasm and the likely match between your credentials and the position’s
qualifications.
If you are writing
a prospecting letter - a letter in which you inquire about possible job
openings - state your specific job objective. Since this type of letter is
unsolicited, it is even more important to capture the reader’s attention.
If you are writing a networking letter to approach an individual for
information, make your request clear.
What You Have To Offer
In responding to an advertisement, refer specifically to the qualifications
listed and illustrate how your particular abilities and experiences relate to
the position for which you are applying. In a prospecting letter express your
potential to fulfill the employer's needs rather than focus on what the
employer can offer you. You can do this by giving evidence that you have
researched the organization thoroughly and that you possess skills used within
that organization.
Emphasize your achievements and problem-solving skills. Show how your education
and work skills are transferable, and thus relevant, to the position for which
you are applying.
How You Will Follow Up
Bid directly for the job interview or informational interview and indicate
that you will follow-up with a telephone call to set up an appointment at a
mutually convenient time. Be sure to make the call within the time frame
indicated.
In some instances, an employer may explicitly prohibit phone calls or you may
be responding to a “blind want-ad” which precludes you from this follow-up.
Unless this is the case, make your best effort to reach the organization. At
the very least, you should confirm that your materials were received and that
your application is complete.
If you are applying from outside the employer’s geographic area you may want to
indicate if you’ll be in town during a certain time frame (this makes it easier
for the employer to agree to meet with you).
In conclusion, you may indicate that your references are available on request.
Also, if you have a portfolio or writing samples to support your
qualifications, state their availability.
Next, let's look at some cover letter samples, plus review tips for creating
cover letters that will have the maximum positive impact on employers.
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